I have learned that it is best to have your own Domain name if you are going to do business on the Internet. When you build a list of subscribers on your Domain you own that list which becomes one of your assets. I went to GoDaddy for mine. Just go for the one year basic package for now. Ignore all the add-ons and list of special offers. Select your Domain name and click through to complete your purchase. The name of the game is to conserve cash for more necessary purchases.
The attraction of an Internet based business is the low start up cost. It is possible set up a business on the web for under $100 and own it all. Compare that to setting up a shop in a high street building or in a mall where you have the cost of leasing, fitting out, stocking up, hiring staff etc….etc….
There are similarities however. Your website is your shop window and as such it’s purpose is to attract potential buyers. Just as in the real world presentation and display is important. You can have special offers or sales to attract more potential buyers.You can communicate these offers to your list via email. People who come to your website from your list are more likely to become customers.After all they already know a little bit about you and have chosen to come as the result of an invitation.
Notice that I have use the word "potential" in relation to buyers. It is all very well getting people to look at your lovely window or visiting your website. The only reason for setting up a business is to make money. So we need to get potential buyers into our shop/website and to convert them into satisfied customers. This is the challenge that faces all business people. The most basic element of sales and marketing is giving the potential buyer what will meet his needs and show a profit for us. Building our list is the akin to building up a client base in the real world.
Sometimes the person will tell us what he wants. Sometimes we have to ask, so establishing a rapport with the person is important. On the Internet this done using newsletters, ezines, giving free samples of our products, social media ect. The list of ways of building rapport grows daily. It is important to be real and be yourself. If a person gets to know you, they will probably get to like you and then to trust you and so it will be much easier to convert a potential buyer into a customer. listbuilding is about building relationships Remember that it is one human being dealing with another human being so be honest and fair with every one you come into contact with, work hard at building your list/customer base and someday soon you and I will be able to live the Internet Lifestyle .